First one is a very simple one, you got Water Mill and I'll probably change the text here at the bottom for a different font, because it doesn't incorporate very well with the one on top, but it was basically that colour that I wanted to keep with it.
This second one is kinda unfinished because I didn't really think it was gonna come out very well. It's very busy for a logo.
This third is a very simple, two colour, logo. Very simple, the water effect is to represent the water mill.
Victoria
I'm not 100% sure on the colour. It doesn't really ... The sort of water, yes - but is it garden, no isn't it?
Fabio
It's is just for the water wheel yes. Number 4 is more abstract version, more modern abstract version of the previous one. Where you have the water represented as abstract shapes with a more contemporary font in the middle.
Fabio
Number 5 would be more of a garden type, again not very sure on the font for the actual name. But this is not only to represent the garden but also the water mill.
Victoria
It looks like a lily, so the lily would be representing the water way, yes.
Fabio
It was a full lily at one point but it looked better as a 4/5ths of one. This 6th one is again representing the water mill, and it is made in water colour. So again, a dual meaning, and again I still need to work a little more on the text here, but also something I wanted to input is on the 6.1 which is the same thing but on a different colour scheme. It is a more blue-ish instead of a more purple-ish colour scheme. And I would like your input on whether you liked any of these, or you like some parts of them, or if you wanted something different.
The bit that I really like especially on this one [the 6th one] is the water wheel. What I think they are lacking is the garden bit, but I don't want to spoil, this or that by sticking followers and things on it.
Fabio
Yes it doesn't incorporate well one with the other.
Victoria
Is there anyway through colour, or something, you could when you are writing the name. I mean, I presume you are going to have the 'Garden Emporium' written, right?
Fabio
Yes, yes.
Victoria
Yes like this [pointing to the 5th]. Is there anyway to incorporate it within the letters, or anything, maybe?
Fabio
Within the colours of the letters? Like having a bit of a green on the bottom, maybe having some flowers coming out, instead of certain letters ...
Victoria
Maybe, maybe. Without it overpowering ...
Ashley
Maybe like a flowered wallpaper?
Victoria
Something like that but without spoiling the effect, because I don't want it to take it away from that.
Fabio
A bit of grungy look. So it can fit with the style.
Victoria
Yeah, yes.
Ashley
Something like the water lily is an obvious one, because it brings in all the water, and the garden together.
Victoria
Yeah, yes. But I'm liking that last one you showed me, this [pointing to 6.1] I like that. Definitely like that water aspect, show me something further along once you play with the lettering and that's about it I suppose. Then see if we can incorporate it, if people, if someone looked at it it wouldn't be just a water wheel but it incorporated the garden as well. Yeah? But I like this.
Fabio
Yeah, ok. Thank you.
Victoria
Ok? Thanks.
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